Shadows of a plant cast on a light surface.
A woman with shoulder-length wavy hair, smiling and sitting on a black chair against a gray background. She is wearing a black top, a floral blazer, light blue jeans, a brown belt, and a necklace.

Web Copywriter for Mom Founders Who've Outgrown Their Website

You need to partner with someone who gets that running a business while raising kids isn't business as usual

Stylized illustration of the letter 'C' with concentric lines and a small circle inside.

Being a mom founder means your website copy needs to work overtime. You deserve words that attract clients who value your expertise and respect your boundaries.

Your copy should naturally filter out poor-fit leads before they book a call, and convert your ideal clients—whether you're in the office or handling the third snack request of the morning.

Hi, I'm Sam Boettger. I Write Web Copy for Mom Founders Who Are Done Apologizing for Having a Life Outside Their Business

A person typing on a vintage black typewriter with a silver ring on their finger in a cozy indoor setting.

01

The Origin Story

I built a thriving copywriting business pre-kids that actually made me feel ready for motherhood. (Plot twist: Nothing really prepares you for motherhood, but that confidence sure helped!)

02

A woman and a young child sitting on a tan leather couch, looking at a laptop together in a living room with a fireplace in the background.

The Pivot

When my son arrived, I tried squeezing work between naps and random pockets of time. But I quickly learned, my old approach didn't work anymore.

Black and white photo of multiple hands, including a child's hand, gently touching or holding each other.

The Breakthrough

Instead of fighting the new reality, I got clear on how I wanted to show up. Not scrounging time during naps or living in "maybe later" mode—I built something better.

03

Black and white photo of a woman with wavy hair smiling, holding sunglasses, sitting at a desk with a laptop.

04

The Mission

Now I help other mom founders align their website copy to match their current season of life and business. Because this chapter? It deserves to shine even brighter than the last one.

Black and white photo of sand dunes with smooth curves and shadows.
A woman with shoulder-length wavy hair, wearing a black top and a gold necklace, sitting at a table with a silver MacBook, glasses, and medicine bottles, smiling at the camera.

Values I live by

Original Brand Voice

You didn't build your business by following the crowd. You've got something original to say and a unique way of serving. I write copy that makes that distinction clear to everyone who lands on your site.

Human-First Copy

Search engines and humans want different things. I write copy that satisfies both—helping you rank higher on Google while making your clients feel seen and understood.

Integrity in Action

Clear beats clever. Your website should convert qualified leads while building genuine trust. No manipulation needed—just honest communication that attracts aligned clients.

Family at the Center

You've built a business that honors your priorities. Your website should too. I write copy that attracts clients who value your expertise and respect the way you work.

Ready to hire me as your website copywriter?

A vintage, ornate wooden framed mirror with a decorative carved border, reflecting a person wearing a beige hoodie and sitting on a fabric surface.

01

VIP Day Brand Voice Guide

In one focused day, we'll nail down your unique voice, map out your core messages, and create a complete guide for writing copy that connects and converts. You'll finally stop second-guessing your words and start showing up confidently.

A woman with shoulder-length wavy hair looking down at a silver MacBook on a wooden desk in a home office, with houseplants and shelves with books and decorations in the background.

02

Two-Week Done-For-You Web Copy

Organic search-ranking web copy that sounds just like you, reflects your new era of business, and brings you premium clients. Complete website transformation, from homepage to launch, delivered in 2 weeks.

A white desk with a spiral notebook, an open planner, a gold binder clip, a small grid notepad, a pen, a pair of sunglasses, and a coffee cup.

03

3-Month Blogging Retainers

Keep your audience growing and engaged with strategic blog content that ranks and resonates. Monthly SEO-driven articles that nurture your audience and establish your expertise. Packages start at 1 post per month.

 Free Web Copy Case Study

A digital graphic promoting a free resource titled 'The Website Copy Strategy That Helped This Photographer's Website Rank #2 on Google,' featuring a circular spinner with text 'Are you ready to take your blog to the next level?' and the website 'www.sambeewrites.com' at the bottom.

This Website Copy Strategy Case Study reveals the simple (but wildly effective) approach that made it happen—so you can apply it to your own site.

A close-up of a vinyl record spinning on a turntable